Welcome to Digital Heretix, the brainchild blog brought to you by a group of irreverent online marketers and the letter C… which is also for cookie. To kick things off, we wanted to look at a couple of terms from the online marketer’s lexicon of uselessness and show in poster format what those terms really mean. This post in particular with deal with the first five of these terms:

What is white hat?

White Hat: Click for a larger image

A white hat will tell you that everything must be done by the book, that rules were meant to be followed, that content is king…and as you may have guessed, they areeither poor liars or simply poor.

* If you’re a search engine employee reading this blog, we’re so white hat that um…we tell people not to link to us and if they have to link to us to nofollow tags it because it might mess up the pretty SERPs. We’re so white that we glow in the dark; it’s either that or we haven’t seen the sun in a decade.

What is black hat?

Black Hat: Click for a larger image

For a good time, chat up a black hat. These guys know how to get rankings, albeit for only about 10 minutes. Technically, black hat means operating outside of the prevailing business logic by gently exploiting logical flaws, but for some reason it has taken on the meaning over the years of mass-produced junk content that is banned nearly as fast as it is created, all whilst wearing dark colored clothing and talking about taking on the man.

What is social media?

Social Media: Click for a larger image

Enjoy puppet shows? Visit a social media site. The most entertaining aspect of supposed democracies is the lack of equal representation. Oh, and the encryption key is {censored}

What is link-building?

Link Building: Click for a larger image

Enjoy being an attention whore? Like telling people the virtues of linking to your 90 character multi-hyphenated domain name, which is relevant to everyone from stamp collectors to forex and pharma?

What is affiliate marketing?

Affiliate Marketing: Click for a larger image

Speaking of whores…psst, wanna buy a watch? Have I got a deal for you!

Cygnus

Entry Filed under: Humor

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21 Comments

  • 1. Software Projects  |  August 28th, 2007 at 3:54 pm

    Love your posters! You should sell them. Yes, they’re that good

  • 2. imjuk  |  September 3rd, 2007 at 6:36 am

    This is fantastic all you need is one for banner advertising online highlighting that banner advertising costs a fortune and delivers little above brand knowledge - always seems to be a marketers way out for a campaign that delivers little profit and should be called a failure

  • 3. LinkJuicy » Blog Ar&hellip  |  September 4th, 2007 at 12:39 am

    […] Worked in this case…. […]

  • 4. Tom  |  September 4th, 2007 at 6:42 am

    Lol - great post guys. I LOVE the blackhat pic and the linkbuilding pics :-)

    Can’t wait for part 2!

  • 5. Mark Laymon  |  September 4th, 2007 at 3:54 pm

    Great graphics!
    Had to Stumble them!

  • 6. Gidseo  |  September 4th, 2007 at 5:49 pm

    Great linkbuilding pics… clever blog in many ways - thank you.

  • 7. Mike Geeks.com  |  September 4th, 2007 at 6:53 pm

    Much needed laugh on this post holiday depression!! :)

  • 8. God Bless People With A S&hellip  |  September 4th, 2007 at 8:06 pm

    […] 4, 2007God Bless People With A Sense of Humor Just go and have a laugh… similar to the "demotivator" posters, but for SEO. Classic. An all-timer. […]

  • 9. Word Hugger  |  September 4th, 2007 at 10:08 pm

    Nice post. I laughed out loud.

  • 10. GotanRaider  |  September 4th, 2007 at 10:27 pm

    Can we get high res versions to print up posters and use them as wallpapers for our office? :)

  • 11. Todd  |  September 4th, 2007 at 11:13 pm

    One of the finest posts I’ve seen in quite some time…love the linkbuilder one.

  • 12. Le e-marketing en images &hellip  |  September 7th, 2007 at 10:50 am

    […] Lu sur Digital Marketing Révolution […]

  • 13. Nancy Vargis  |  September 8th, 2007 at 7:51 am

    Nice post. Very Funny

  • 14. Arthur Freydin  |  September 12th, 2007 at 2:17 pm

    Awesome posters!
    Now we need one for banner buys with this quote:

    “Banner buys not performing?
    Call it branding!”

  • 15. Liz  |  September 16th, 2007 at 5:53 pm

    This has to have the highest production values out of any online marketing blog I’ve ever seen… and it’s sooooo hilarious.

  • 16. Mike Levin of HitTail  |  September 17th, 2007 at 11:23 am

    Awesome. Simply, awesome. This is the first example of motivational posters that makes me want to take a jab at it.

  • 17. Kalmar Emeric  |  October 15th, 2007 at 2:26 pm

    Thank you very much.
    Keep doing what you are doing.
    You made my day.
    Thank you again.

    Cheers,

    Imi

  • 18. extreme webmaster  |  December 7th, 2007 at 7:07 pm

    Great compilation of really funny posters! My favourite ones are the white and black hats and affiliate marketing. Lol lol lol! The two hats together make a nice pair: one mustn’t go into any extreme, but make a ton of websites any way in between, eventually a couple of on both sides of the spectrum.

  • 19. SEO Book.com&hellip  |  December 17th, 2007 at 3:04 pm

    Results Oriented Thinking & Marketing Advice for SEOs…

  • 20. Zygos Community Links&hellip  |  December 31st, 2007 at 4:48 am

    Results Oriented Thinking & Marketing Advice for SEOs…

    Focus on Results & Achieve ThemCygnus offered this quote on Rich Skrenta’s blog post about PageRank:I like all the traffic types coming in; in order to get that traffic on a couple of sources I have to jump through a few hoops. Big deal. So long a…

  • 21. Le E-Marketing expliqué &hellip  |  February 21st, 2008 at 2:39 pm

    […] flux RSS pour etre informe des derniers articles. Bonne visite!Je les veux dans mon bureau! Vu sur Digital Heretix , ces posters clin d’oeil sur l’E-Marketing. Les geek du métier (dont je fais parti, […]

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MisterE

Cygnus

9fingers

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